Our Brands
Country Road Group
Country Road Group is one of Australia's largest specialty fashion retailers with a market leading position in the mid to upper tier of the segment. Comprising five iconic brands - Country Road, Mimco, Trenery, Witchery and POLITIX.
Country Road Group is part of leading Southern Hemisphere retail group, Woolworths Holdings Limited (South Africa).
Country Road is an iconic Australian fashion lifestyle brand for Woman, Man, Child and Home. For over 50 years natural simplicity, beauty and an inherent understanding of the Australian way of life have underpinned Country Road's design philosophy. Focusing on style, quality and versatility, Country Road delivers modern Australian design for effortless living, every day.
We are Mimco: a design led brand with an obsession for accessories. Born in Melbourne with a passion for creativity, we create contemporary designs that empower individual style and self-expression.
POLITIX is a contemporary Australian men's fashion brand that brings together skillful design and time honoured craftmanship to deliver the ultimate fit. We're here for the modern gentleman - empowering them to explore and express their own unique style so they can leave a lasting impression on those around them.
Trenery celebrates timeless style lived, not worn. Everything we do is guided by our connection to creativity, and commitment to enduring principles of design. We embrace the beauty and myriad benefits of natural fibres, particularly linen, wool, cotton, silk, and cashmere. From the first sketch to the final stitch, Trenery garments carry a unique story - of creativity, craft and provenance - brought to life with beautiful styling.
Witchery is the first and last word in style. Always at the forefront, Witchery seamlessly captures the ever-shifting fashion mindset from across the globe and delivers highly sought after, inspired designs. No one does it like Witchery.