Our History

Our History

Country Road Group has evolved into Australia's leading specialty retail group with a growing portfolio of fashion and lifestyle brands.

The Group began in 1974 as a single brand - Country Road - a niche women's shirting business that has grown into Australia's first lifestyle brand renowned for stylish, high-quality apparel, accessories and homeware.

Woolworth Holdings Limited (South Africa) (WHL) secured a controlling interest in Country Road in 1998 and 6 years on Country Road was re-launched with a fresh modern identity.

In 2009, Trenery was founded for women and men who appreciate the beauty of simple, sophisticated collections that are modern in approach and classic in style.

Three years later, Country Road acquired the Witchery Group, including the Witchery and Mimco retail brands with the strategic rationale of creating a large-scale specialty fashion group of complementary brands - and the Country Road Group was formed.

In September 2014, WHL acquired all the remaining shares in the Country Road Group and in 2016 Politix was added to the group portfolio.


Learn more about Our Brands

Journey through the years